Zurich is committed to improving the customer experience and helping dealers maximize their F&I opportunities. Research indicates that one of the biggest barriers to purchasing F&I products is the lack of information available to consumers. A Cox Automotive study shows that nearly two-thirds of consumers are more likely to purchase F&I products if they can learn about those products on their own time.¹
Zurich F&I Online, one of the Zurich Advantage programs, helps give customers the product education they want, whether at home, on a mobile device or in your dealership. It integrates easily into your dealership’s website, helps generate leads and gives customers quick, easy-to-understand information through animated videos and interactive brochures. In addition, website analytics help you track effectiveness.
Why Zurich for F&I Online?
INFORMATIONAL - Outlines the features and benefits of each F&I product
ENGAGING - Holds the buyer's interest with narrated videos and interactive brochures
CONVENIENT - Accessible to the car buyer at their convenience
EMPOWERING - Instills confidence in the buyer’s F&I decision
FLEXIBLE - Compatible with any dealership website
RESPONSIVE - Works on desktop and mobile devices
DEALER-BRANDED - Displays your company logo and address
MEASURABLE - Tracks engagement of your landing page
Results DRIVEN by Zurich.
THE ZURICH ADVANTAGE
Backed by the strength of a global organization, we embrace the opportunity to inspire the growth and success of our dealer customers. We are focused on driving technology and services that can keep your business evolving and thriving in a dynamic industry.
Bring Zurich’s innovation to your dealership.
HOW F&I PRODUCTS ON YOUR WEBSITE BENEFIT YOUR DEALERSHIP
#1 Increases Your Product Sales
OF CAR BUYERS SAY THEY WANT TO RESEARCH F&I PRODUCTS ONLINE BEFORE THEY BUY.1 HOW DOES PROMOTING F&I PRODUCT INFORMATION ON YOUR WEBSITE HELP YOU?
Let's explore ...
NEARLY TWO-THIRDS OF CONSUMERS ARE MORE LIKELY TO PURCHASE F&I PRODUCTS IF THEY CAN LEARN ABOUT THOSE PRODUCTS ON THEIR OWN TIME.
HAVING F&I PRODUCT INFORMATION ONLINE MAKES IT EASIER TO EXPAND YOUR PRODUCT OFFERING AND AVOID ASSUMPTIONS AND BIASES THAT CAN COME WITH THE TRADITIONAL SALES MODEL.
#2 Improves Customer Satisfaction Scores
Give customers the experience they want and not only will they be more likely to buy, it will also be reflected in your customer satisfaction scores.
AMOUNT OF CUSTOMERS WHO FEEL IT SHOULD TAKE NO MORE THAN TWO HOURS TO COMPLETE A PURCHASE AFTER ENTERING THE SHOWROOM,5 AND F&I CONTINUES TO BE A DRAG ON THAT TIME.
AMOUNT OF CUSTOMERS IN ONE STUDY CITED TIME SPENT IN F&I AS THE BIGGEST SLOWDOWN.6
IT’S NOT JUST ABOUT PLEASING MILLENNIALS.
Of the 22 million Americans who did online research before they bought a car in 2017, the generational breakdown is nearly even.
EDUCATING CUSTOMERS ON F&I PRODUCTS AHEAD OF TIME TAKES UNWANTED SALES PRESSURE OFF CUSTOMERS and helps you build a more authentic, long-term relationship.
Talk to your Zurich representative today about the benefits of implementing Zurich F&I Online on your dealership website!
#3 Improves Efficiency and Increases Net Profits
LOST REVENUE COULD BE RECAPTURED AFTER HAVING ONLINE CONVERSATIONS (i.e., email, social media or website comments) about F&I products and following up after a customer declines a product.
PLUS, YOUR ONLINE F&I PRESENCE ALLOWS FOR DATA GATHERING and web analytics for better sales insights.
#4 Helps You Stay Compliant
HAVING CLEAR, CONSISTENT F&I EDUCATIONAL MATERIALS IN A DIGITAL FORMAT ALLOWS FOR FULL DISCLOSURE and less likelihood the product will be misunderstood or misrepresented.
This article was originally published in Zurich NA's "Dealer Principle", Volume 2, Winter 2020.