Liza Myers Borches, president and CEO of Carter Myers Automotive, was recently named the Barbara Cox Woman of the Year by Cox Automotive.
Cox Automotive President Sandy Schwartz presented the award at the recent 2020 National Automobile Dealers Association Show in Las Vegas, Nevada.
“Liza exemplifies this award by sharing many of the qualities and values that we admired in Mrs. Cox,” Schwartz said. “Being part of a multi-generational, family-owned business, Liza shares a close connection with the Cox family story. Like with the Cox family, dedication to employees and the communities served has always been a priority at Carter Myers Automotive. I am honored to present this award to Liza in recognition of not only her business acumen but also her strong support of charitable giving and community service.”
Borches, co-founder of Women United in Philanthropy, has received several other awards, including Ford’s 2009 Salute to Dealers Award, Charlottesville Woman’s 4 Under 40 Award, the 2011 Athena Leadership Award, and Automotive News’ 2013 “Top 40 Industry Leaders Under 40."
“I am very honored to be recognized by Cox Automotive and know that there is still work to be done to encourage more women to consider a career in the auto industry,” Borches said. “I hope that during my daughter’s generation, women leaders in the auto industry become a normal part of the conversation and that the diversity of our customers and our country is reflected. As our industry evolves, we need people of all genders and races, with the brightest minds, helping work through solutions for the future! Thank you Cox Automotive for recognizing and encouraging diversity through the Barbara Cox Woman of the Year Award.”