Porsche Shreveport co-owner Moffitt named Time's 2020 Dealer of the Year

Susan Moffitt holds her 2020 Dealer of the Year award with (from left) NADA President Peter Welch, Ally Auto Finance President Doug Timmerman and Susanna Schrobsdorff, executive editor and chief partnerships officer of Time.
Susan Moffitt holds her 2020 Dealer of the Year award with (from left) NADA President Peter Welch, Ally Auto Finance President Doug Timmerman and Susanna Schrobsdorff, executive editor and chief partnerships officer of Time. | Photo courtesy of Ally Financial

Susan Moffitt of Porsche Shreveport received the 2020 Time Dealer of the Year Award last Saturday at the 103rd National Automobile Dealers Association (NADA) Show in Las Vegas.

Selected over three other finalists that came from a pool of 49 auto dealerships nominated from nearly 17,000 franchised dealers nationwide, Moffitt's Porsche dealership in Shreveport, Louisiana earned the award based in part on its strong commitment to the local community. Moffitt told Mega Dealer News that she was humbled and grateful to have been among the nominees, let alone being ranked as Time’s top dealer nationwide.

“To me, it really is a true reflection of the commitment that our employees have made to the customer and to each other,” Moffitt .

Moffitt, who serves as general manager, vice president and secretary for Porsche Shreveport, is also one of the dealership's owners alongside her two brothers and sister. Together they are responsible for managing the Audi, Mazda, Porsche and Volkswagen brands found in their Bossier City and Shreveport dealerships.

Moffitt credits her three siblings, along with her employees and customers, as being crucial to earning the award.

The Moffitt family has a history of selling and servicing vehicles, as well as giving back to the community. Moffitt’s father, Fred, established the Bossier City dealership where she was first employed at 14 years old. 

After obtaining business administration and finance degrees from Louisiana Tech University in 1983 and 1984, respectively, she became the dealership’s cashier and telephone operator. She eventually switched to the service department before finding success in sales.

Fred Moffitt passed away in 2016, and the family honors him by proudly giving back at every opportunity.

“After losing our father almost four years ago, we decided we were going to continue the legacy and support everything that he believed in,” Moffitt said. “It’s truly the effort of the four of us and all of our employees.”

Moffitt’s dealerships have donated a vehicle to the St. Jude Children’s Research Hospital for the past four years through a partnership with the hospital and its St. Jude Dream Home Giveaway fundraising initiative. In addition, Moffitt is a sponsor of the Louisiana State University Health Foundation and LSU Health Shreveport.

Moffitt has also provided support to Catholic Charities, Shriners Hospitals for Children, Betty & Leonard Phillips Deaf Action Center in Shreveport, Shreveport-Bossier Military Affairs Council, Bossier Parish’s Barksdale Air Force Base, Special Olympics, Volunteers of America North Louisiana, Shreveport Symphony Guild, Boy Scouts of America Norwela Council, and the Holy Angels Disability Residential Care Center in Shreveport.

Time Executive Editor Susanna Schrobsdorff and Ally Auto Finance President Doug Timmerman presented the award to Moffitt, who was recommended by the Louisiana Automobile Dealers Association (ADA).

The award allows Ally to donate $10,000 to a charity of Moffitt’s choice and an additional $5,000 to a list of nonprofit organizations selected by the four finalists and ADA President Will Green. Ally will also give another $1,000 to more charities chosen by each of the 49 nominees.

Moffitt is discussing with her siblings before making a final decision on her charity.

Fred Moffitt was initially nominated for Time Dealer of the Year in 2006, one year after winning Louisiana Automobile Dealer of the Year. His daughter won that same award in 2019.

“My dad was nominated for this same award in 2006, so I just feel like I’m bringing it home in his memory,” Moffitt said. “I miss him every day.”

In addition to Moffitt, the other finalists for the award included David Kelleher of David Dodge Chrysler Jeep Ram in Glen Mills, Pennsylvania; Natalie Tindol of Tindol Ford Roush in Gastonia, North Carolina; David Cuene of Broadway Automotive in Green Bay, Wisconsin; and Diana Pfeiffer of Alaska Sales and Service in Anchorage, Alaska.

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