National TV ad campaign highlights Sonata's high-tech features

The 2020 Hyundai Sonata is featured in three television ads following up on the manufacturer's Super Bowl spot.
The 2020 Hyundai Sonata is featured in three television ads following up on the manufacturer's Super Bowl spot. | Photo courtesy of Hyundai Motor America

The all-new 2020 Hyundai Sonata is being nationally advertised through three national TV commercials highlighting its Remote Smart Park Assist and Digital Key.

A spin-off from its popular Super Bowl ad “Smaht Pahk,” the "Old School,” "Meter Reader" and "What's Ahead" spots are airing throughout February and March during national shows such as The Bachelor, the Real Housewives series and Saturday Night Live. The ads will also be supported across Hyundai's social media channels.

"The style and technology of the all-new Sonata is sophisticatedly upgraded to make the driver's daily experience better and it is a premium, exciting sedan built for the bold," Hyundai Motor America Chief Marketing Officer Angela Zepeda said in a press release. "The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year's Big Game."

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Hyundai Motor America, Inc 10550 Talbert Avenue Fountain Valley, California 92708