The all-new 2020 Hyundai Sonata is being nationally advertised through three national TV commercials highlighting its Remote Smart Park Assist and Digital Key.
A spin-off from its popular Super Bowl ad “Smaht Pahk,” the "Old School,” "Meter Reader" and "What's Ahead" spots are airing throughout February and March during national shows such as The Bachelor, the Real Housewives series and Saturday Night Live. The ads will also be supported across Hyundai's social media channels.
"The style and technology of the all-new Sonata is sophisticatedly upgraded to make the driver's daily experience better and it is a premium, exciting sedan built for the bold," Hyundai Motor America Chief Marketing Officer Angela Zepeda said in a press release. "The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year's Big Game."
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