The official automotive partner of NBA All-Star 2020 allowed basketball fans to experience Kia's “Give It Everything" journey through the Kia NBA All-Star Arcade last weekend in Chicago.
Fun and excitement filled the Aon Grand Ballroom at Navy Pier during the Kia NBA All-Star Arcade activation, which ran from Friday, Feb. 14 through Sunday, Feb. 16. Apart from being able to experience the arcade via a 24-second free-throw contest set against virtual backdrops featuring school, street and professional basketball courts, NBA fans were also able to meet their favorite stars in person.
Participants also had a chance to win NBA merchandise, tickets to NBA All-Star events and an opportunity to see and learn more about Kia's newest SUV, the 2021 Seltos, which was on display at Chicago's United Center.
"NBA All-Star is a great opportunity for Kia to show our love for the game and for the fans who give it everything in terms of supporting and following their favorite teams and players," Kia Motors America Director of Marketing Operations Russell Wager said in a press release. "This is Kia's 13th season in partnership with the NBA and we want to reward and thank our fans by providing them with a fun and interactive experience at the league's signature event."