Genesis hosted 120 elite athletes and partners for the fourth year in a row with the PGA Tour, TGR Live and the TGR Foundation at the the Genesis Invitational (formerly the Genesis Open) last week at the Riviera Country Club in the Pacific Palisades, California.
Australian Adam Scott shot 11-under par to win the event and the newly-debuted 2021 Genesis GV80. Proceeds from the event were also given to the TGR Foundation to support the organization’s college-access programs in Southern California.
Genesis offered golf cart shuttles between the course entrance and the Genesis Lounge at the 14th hole.
"We couldn't be more thrilled to partner again with the PGA Tour, TGR Live and the TGR Foundation at one of the preeminent events on the PGA Tour for the fourth consecutive year," Genesis Motor North America CEO Mark Del Rosso said in a press release. "The world-renowned and iconic Riviera Country Club has given both legends and rising stars the opportunity to represent the highest standard of performance, a value shared by the Genesis brand as we continue to reshape the definition of luxury."