Subaru recently earned multiple honors in Kelly Blue Book’s 2020 Best Resale Value Awards, including the Best Brand Award.
Apart from its fourth time being named the Best Brand overall, Subaru was recognized in five categories. The 2020 Subaru Impreza won Best Resale Value, Compact Car; the 2020 Subaru Legacy won Best Resale Value, Midsize Car; the 2020 Subaru Crosstrek won Best Resale Value, Subcompact SUV; the 2020 Subaru Forester won Best Resale Value, Compact SUV, and the 2020 Subaru Outback won Best Resale Value, Midsize SUV – Two-Row.
The awards body recognized 2020 model-year vehicles for their projected retained value within the initial five-year ownership period. These are based on projections from the Kelley Blue Book Official Residual Value Guide, which have been set and recognized by experienced car analysts.
"We are proud to receive the top honor of Best Brand along with awards in multiple segments from Kelley Blue Book's 2020 Best Resale Value Awards," Subaru of America President and CEO Thomas J. Doll said in a press release. "These awards highlight our vehicles' segment-leading value and class-leading safety, reliability and durability."