The Ram truck brand posted record sales of 703,023 vehicles in 2019, its highest-ever level of full-year sales and an 18-percent gain over the year prior.
There is also an 18 percent growth over the previous year in the 2019 full-year pickup truck sales with a total of 633,694 vehicles sold. Contributing to these sales increases were the rise in the average transaction prices of the Ram 1500 and Ram Heavy Duty, wherein Ram 1500’s price has increased nearly 50 percent since 2010 to about $50,000 and the Heavy Duty’s has jumped more than 20 percent to about $55,000.
"These results underscore two significant decisions we have made when it comes to Ram – invest in technology and adopt a three-truck strategy," Reid Bigland, Head of Ram and U.S. Sales, said in a press release. "It has taken some hard work, but it has been a true reward to see how Ram has evolved over the past 10 years."