Eight out of 10 automotive dealers believe they can raise their margins or cut the number of days they have to sell by leveraging on better digital merchandising, according to HomeNet's recently published 2019 State of Automotive Dealership ebook.
However, only 12 percent say they are doing enough to make themselves stand out among the competition. The report was created to help dealers augment their digital marketing and online sales, as most of them revealed they are having challenges to make a difference.
"As the prevalence of shopping for and purchasing vehicles online continues to rise, how dealers merchandise their inventory and separate themselves from the competition will be vital to profitability long term," HomeNet Director of Product Marketing Russ Daniels said in a press release. "This new meta-analysis offers a consolidated look at key consumer habits contributing to the growing importance of digital merchandising and provides actionable insights and best practices to help dealers build a strong online presence that will win over shoppers."
Visit the full report for best practices, insights and information.
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