Subaru of America, Inc. recently released details of its latest advertising campaign in celebration of the 12th annual Subaru Share the Love Event launch.
Each creative campaign spot tells a story that underlines the automaker’s impact made on each of the Subaru Share the Love Event national charity partners
Subaru of America, Inc. recently released details of its latest advertising campaign in celebration of the 12th annual Subaru Share the Love Event launch. the ASPCA (campaign: "The Night Visit"), Make-A-Wish (campaign: "Little Santa"), Meals on Wheels (campaign: "Holiday Meals"), and National Park Foundation (campaign: "Guide").
"As a company that strives to have an impact beyond making cars, our annual Subaru Share the Love Event, which over the past 11 years has brought more than $145 million in donations to our national and hometown charity partners, is a hallmark of our dedication to improving the lives of those around us," Subaru of America Senior Vice President of Marketing Alan Bethke said in a press release. "We hope this creative campaign pays appropriate homage to the people, places and pets that inspire us every day on our mission to be more than a car company."
Created by Subaru of America in collaboration with creative agency Carmichael Lynch, the campaign spots air nationally and in chosen digital platforms. The Night Visit, Little Santa, Holiday Meals and Guide have been compiled in a montage entitled, “Owners Care.”
Subaru will present the spots on ABC's Good Morning America on Nov. 19.