Ram releases 'Power of Innovation' on 10-year anniversary

Photo courtesy of FCA – North America

Ram is celebrating its 10-year anniversary with a stampede as it launches its “Power of Innovation” multimedia campaign.

Uploaded on its YouTube channel on Oct. 4, "Power of Innovation" shows how Ram in its first decade as a stand-alone brand, has been and will continue to be committed to its customers to building the best truck in the industry and earn recognition from its peers. Ram is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles (FCA).

"Power of Innovation marks the 10-year anniversary of Ram as a stand-alone truck brand, created with a distinct DNA and a commitment to building the best trucks for our customers," Marissa Hunter, Head of Marketing, FCA – North America, said in a press release. "This campaign brings to life the innovations that Ram has made in those 10 short years and honors the brand values that we share with our fans. As we look to the future, hard work, integrity, innovation and dedication to service will continue to guide our decisions and sit at the core of our marketing efforts."

The campaign is supported by two more 30-seconder videos, "Bed" and "HEMI", that showcase the multifunction tailgate and eTorque hybrid technology of the Ram 1500.

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Fca North America