Vehicle owners value quality multimedia, J.D. Power finds

J.D. Power's 2019 Multimedia Quality and Satisfaction Study recently found that branded audio systems boost consumer experience and satisfaction. 

The study further revealed that, in general, the reported problems with audio, communications, entertainment and navigation (ACEN) technologies have lowered for the fourth year in a row.

Below are the top-performing vehicles in each segment:

1. Small: Hyundai Accent

2. Compact: Kia Soul

3. Midsize: Hyundai Santa Fe

4. Large: Nissan Titan

5. Small Premium: Mercedes-Benz GLA

6. Compact Premium: Genesis G70

7. Midsize Premium: Audi Q8 and Porsche 911 (tied)

8. Large Premium: BMW 7 Series

The Quality and Satisfaction Study measures the insights and experiences of owners focusing on the quality, design and features of their ACEN system in the first 90 days of ownership.

"Although there's a premium cost associated with opting for branded audio systems, we're finding that the cost is worth the high level of value that it brings to both the consumer and the manufacturer," Brent Gruber, senior director, Automotive Quality Practice at J.D. Power, said in a press release. "Specifically, when consumers are happy with their branded audio system experience, it ultimately moves the needle on overall satisfaction of the vehicle experience. While the option is readily available in premium vehicles, manufacturers of non-premium vehicles should consider offering the upgrade more often to boost owner satisfaction with an added benefit of increasing sales."

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J.D. Power and Associates, Inc. 3200 Park Center Drive Costa Mesa, California 92626