Lear Corporation recently announced that Xevo, its automotive software company, has teamed up with Hyundai Motor Company to provide Xevo Market capabilities for Hyundai vehicles in the U.S. and Europe.
"Lear is delighted to partner with Hyundai to deliver a Xevo Market in-vehicle user experience for Hyundai owners," said John Absmeier, Lear's chief technology officer. "Our Xevo Market technology allows Hyundai to offer their customers a personally tailored connected-car experience by interacting with their favorite brands safely and securely in their vehicle."
Xevo Market is a merchant-to-driver interactive platform that allows those with compatible Hyundai vehicles to receive offers on parking, fuel, dining and more from participating merchants. The platform utilizes an easy-to-use interface on the in-vehicle touchscreen and Hyundai's mobile app.
For merchants, the platform allows them to increase the adoption of loyalty programs through the ability to inform drivers of relevant offers.