Rodo introduces digital discount car-leasing platform

Rodo, the on-demand auto-leasing startup previously known as Honcker, recently announced a major update designed to increase transparency and efficiency in the consumer-dealer relationship.

Rodo, which provides digital auto leasing through its mobile app and website, has released its Rebates, Incentives, Coupons Engine (RICE). RICE is a technology platform that uses machine learning to find discounts based on the individual consumer. 

The discounts are applied automatically to the consumer's monthly payment, resulting in clear lease terms without further negotiation from either the dealer or consumer.

"Rodo is about a fast, convenient and transparent path to a new vehicle, all while ensuring the best possible price," said CEO Nathan Hecht. "This is a giant leap forward for the auto industry to finally bring the transaction online."

Visit to learn more about its personalized pricing and unique leasing process.

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