Manheim is enhancing its Manheim Market Report valuation tool by including a personalized vehicle inventory for all dealers. With this added feature, dealers will be able to make smarter buying and selling strategies, choices and decisions.
The personalized vehicle suggestions are driven by M LOGIC, a suite of advanced decisioning products which includes three verticals: valuation, optimization and personalization, helping dealers find and compare relevant vehicles in less time.
"Personalized vehicle inventory is our latest innovation from the M LOGIC suite of decisioning products and is live today for all MMR users," said Dr. Ben Flusberg, associate vice president of M LOGIC. "Our MMR digital site receives 75 million valuation requests each year, so we know it's a tool that dealers regularly use to complete their research. At the same time, a common theme we hear from dealers is that it's hard to find the right inventory, especially within digital channels. By presenting relevant vehicles at the moment dealers are doing their research on MMR, we're bringing the right inventory to them at the right time. It's part of Manheim's commitment to continually help its clients become more efficient and profitable. And based on the strong digital engagement we've seen so far, we know this new feature is really helping them."