Fair vehicle subscription services recently took major steps toward solidifying its status as the “future of car ownership" with two new significant hires.
The two-year-old Santa Monica, Calif.-based company, which now allows consumers in 30 different states to chose a vehicle and complete the transaction for it using a Smartphone app, recently named industry veterans Syl Raymond as Senior Vice President of Dealer & Industry Relations and Mike Timmons as Senior Vice President of Sourcing, Reconditioning and Remarketing.
"Syl and Mike's deep experience in OEM services, sales and finance will complement the breadth and depth of our already stellar auto finance team," Fair Founder and CEO Scott Painter said in a press release. "Their impact at Fair has been immediate and transformational, as we shift focus to sourcing, supply and reconditioning to massively scale the business and meet customer demand and needs."
It’s all in keeping with the company’s ultimate goal of serving as the face of the industry when it comes to vehicle subscription services by allowing customers to make their own deal in terms of choosing the car, miles and payment range they want in a vehicle—all through a mobile and paperless experience.
“We think it’s really important that consumers have a chance to access a car without going into debt,” COO Craig Nehamen said of the company’s model of allowing consumers to drive a car of their choosing for as long as they want while eliminating the long-term headache of traditional financing or leasing arrangements. “A lot of people need flexibility and we are part of the scaling back that gives them the flexibility that they need.”
Nehamen said Fair has quickly made a name for itself by being unique for all the right reasons.
“When we came in, there was no way to get a car from a dealer without signing paperwork,” he said. “We’ve created a completely digital experience where you can actually sign up for everything on phone. When you get to the dealership, all you have to do is kick the tires, take the keys and drive off.”
Raymond joins Fair after having served as head of OEM Relations at digital automotive service provider CDK Global and Timmons comes on board after stints as an executive with TrueCar and AutoNation.