Dealerships losing grip on employee engagement, Dealership Staffing Study finds

Workforce engagement in car dealerships is weakening, according to Cox Automotive’s 2019 Dealership Staffing Study, with 20 percent of dealership staff likely looking to find another job in the next six months and one-third of dealership staff saying they are not engaged nor enthusiastic about their jobs.

Apparently, the lowest engagement rate has been shown by those in the customer service roles and among Gen X. Additionally, the interest in working for a car dealership has also declined. The good news is, Gen Z and the young millennials showed higher interest.    

Better pay, work-life balance, no opportunity for advancement, long hours, and better benefits are the top 5 reasons why staffs are considering a new work environment.

"A new generation is entering the workforce and bringing with them a renewed interest in working at a dealership. To attract and retain employees in this highly competitive job market, dealerships should understand which benefits and cultural attributes employees value most and take action to effect positive changes within their store", said Isabelle Helms, vice president, research and market intelligence, Cox Automotive.

The online survey was facilitated by KS&R from Feb. 7-17 and was administered to 502 dealership employees and 718 non-dealership employees.

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Cox Automotive 3003 Summit Boulevard Northeast Atlanta, GA 30319