Edmunds launched its own dealer marketing program, Premier, to direct more ready-to-buy car shoppers to a dealer's website or storefront.
Using targeted advertising and audience data, Premier, which presents both new and used inventory on Edmunds and across partner sites, will be able to help shoppers easily find what they are looking for by connecting them to the appropriate dealer.
“With Premier, we recognize that the road to buying a new car is more often a winding journey, not a straight path,” said Nick Gorton, vice president of product innovation at Edmunds. “From initial research on Edmunds to scrolling through social media sites, shoppers move around frequently when looking for their next new car, but Premier is designed to keep a vehicle in front of a shopper whenever and wherever they are on this path and then deliver them to a dealer knowledgeable, confident and ready to purchase.”
Dealers who will sign up for Premier will benefit from the said marketing program by having access to shoppers via web chat, text and Facebook Messenger on a single platform.
“After Facebook removed automotive endemic audiences from its platform, we were in need of a way to improve a critical channel,” said James Kurtenbach, marketing director at Schomp Automotive. “Edmunds stepped in and not only met our needs but exceeded the results we were getting previously. This, along with considerable improvements in the usability of the Edmunds platform, has improved our inventory visibility and in-store performance.”
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