Car buying platform from 321 Ignition focuses on millennials and generation Z

321 Ignition has launched a mobile-optimized dealer platform which would make dealerships more accessible to the younger generations.

The company believes engaging millennial and generation Z car shoppers on their smartphones draw them closer to dealerships. The new car buying website platform will make this happen as it provides hassle-free navigation which simplifies and creates a more efficient car-shopping experience for the potential buyers.

321 Ignition can help auto dealers gain more traffic to their website and advance the shopper’s journey towards a sale using interactive tools. The new mobile-optimized car-sales platform can also help dealers provide a transparent and fair buying process.

“We're setting a new gold standard for customer experience in the automotive industry,” CEO Lyamen Savy said. “Our mobile-first platform brings together all of the latest digital technological advancements to make it a better overall experience for car buyers while making it a more efficient and profitable business model for dealerships.”

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