OfferUp expands Autos program to include marketing and dealer partners

OfferUp announced the expansion of its OfferUp Autos program to include partnerships with marketing services, inventory management systems, and dealer management system (DMS) providers.

Auto dealerships in the U.S will now be able to use their current inventory management, marketing, and DMS systems to post vehicles to prospective buyers on OfferUp. Furthermore, they will be enrolled in the Verified Auto Dealers program, that will provide them digital tools for an increased opportunity of exposure and manage prospects coming from OfferUp's marketplace.

“More than 44 million people use OfferUp annually to buy and sell locally and we see millions of views every week from people looking at listings in our Cars & Trucks category,” said Andrea Moro, director of automotive products at OfferUp. “Verified dealer listings are promoted across the OfferUp platform and are specifically designed to drive more traffic to the showroom floor. In addition to our current dealer-specific features, our team is constantly expanding our offering based on feedback from our current customers. Our Top Lead indicator, for example, allows dealers to identify more serious inquiries and sell more cars.”

OfferUp has signed a number of partners at launch including Hammer, MotorLot, LotVantage, Dealerfront, DealerSync, Detroit Trading, Auction123, and AutoSweet.