Boardman Subaru credits marketability for high ranking among dealerships

Business at Boardman Subaru in Youngstown, Ohio is doing swimmingly heading into the summer months. So much so that the dealership makes a constant appearance on the Greater Cleveland Automobile Dealers Association’s (GCADA) lists of top sellers.

Recent GCADA data showed that Boardman Subaru ranked among the top five dealerships in terms of new car sales in March and April. According to BusinessJournalDaily.com, the dealership sold 157 last month and 161 in April.

Rob Fellman, owner of Boardman Subaru, attested to the Japanese company’s marketability.

“We’re not as subject to the ups and downs as every other manufacturer because Subaru is always consistent in their message [and] in their incentives,” Fellman told Mega Dealer News. “They don’t change for certain times. They don’t have rebates on their cars; they have lease and interest rate specials. Subaru maintains a steady flow.”

Boardman Subaru is also fresh from a securing a top 10 spot for combined sales. It was recently ranked eighth place by the 22-county dealership county association thanks to a figure of 267.

Fellman does not anticipate any drastic changes as the mercury rises across northeastern Ohio, but he is not keen on his resting on his laurels. He believes the sky’s the limit for Boardman Subaru.

“[We’re] usually top five out of the tri-county area,” he explained. “Out of the greater Cleveland area, we’re still in the top ten. Nationally, we’re in the top 10 percent. And in my central region, top 5 percent… We just want to keep consistently be training our salespeople [and] service people. Everybody’s fully trained. We have very high expectations. Everybody’s trying to work towards a common goal. We want to be No. 1.”

As for used cars, Fellman said that his dealership treats them “like our new cars.”

“They’re safe and they’re serviced,” he said. “They’re backed by their own warranty.”

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