Hyundai Motor Group to focus on its customers

Hyundai Motor Group executive vice chairman Euisun Chung said he wants the company to focus on its customers.

Chung shared this thought during his conversation with Kewsong Lee, co-chief executive officer of the Carlyle Group, at an event in Seoul.

“I've been emphasizing the need to bring the focus back to customers,” Chung said. “Customers have always been our priority, but I question whether we are really thinking of our customers in our services and products. I want everyone at our company to think about how they can make the customer happy.”

He recalled how things were done during his grandfather’s leadership. His grandfather, Ju-Yung Chung, founded HMG’s mother company in 1947.

“During my grandfather's time, the whole company got together and thought of ways to make customers happy. I think it is time for us to bring the spirit back. Rather than looking at our competitors, we need to focus on what our customers want.”

Chung also stressed the group's commitment to quality, noting that new technologies can only make the customer’s lives better when quality is guaranteed.

“Technology can make driving more convenient, but malfunctions must be minimized. A car cannot reset every time, like a phone or a PC.”