Dealerships to have better control of trade valuations with ActiveEngage, TradeVue partnership

ActivEngage has announced a partnership with TradeVue.

The team up will mark the enhancement of ActivEngage’s digital retailing suite with the addition of TradeUp, a trade tool where dealers can have full control over the range and deviation from a defined price.

“Eighty-five percent of shoppers are more likely to do business with a dealership that allows shoppers to start the process online. But that doesn't mean they want to go at it alone,” said ActivEngage president Ted Rubin. “We've already had tremendous success integrating messaging and retailing tools with CDK Global (NASDAQ: CDK) Connected Store. We've seen that today's customers put a premium on personalized, live chat guidance.”

TradeUp is expected to create more leads through the retailing process, produce higher conversion rates and provide more income for dealerships using ActivEngage.

“We're thrilled to integrate with ActivEngage services to create this product. TradeUp is designed to maximize conversions and drive more down-funnel leads. Powered by the leading messaging provider in automotive and TradeVue's best-in-class appraisal engine, TradeUp is a common sense addition to the retailing process,” said TradeVue CEO Derek White.

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CDK Global 850 Medway Park Court London, Ontario N6G 5C6 Canada