Kelley Blue Book and Digital Air Strike have partnered to streamline and improve the vehicle-sales process by integrating the latter’s AI-powered real-time messaging product, Response Path, on a dealership’s website, to aid car shoppers obtain the data they need when purchasing a vehicle.
“The way people engage with businesses has changed,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “We developed Response Path to accommodate consumers' need for immediate access to online shopping information leveraging our cutting-edge technology. Response Path continues to lead the industry in innovation and consumer-focused features that cater to the needs of our dealerships and their customers. The integration with Kelley Blue Book, which is the first vehicle valuation integration of many, allows dealers to expedite the purchase process, keeps car buyers on their website longer, and ultimately sells more vehicles.”
Car shoppers, through Kelley Blue Book, can request vehicle trade-in values directly in the Response Path intelligent messaging window, as well as a customized price quote on vehicles they are eyeing. Additionally, by utilizing the AI messaging product, buyers can also schedule appointments, provide contact information, and learn about dealership incentives.
“Leveraging Kelley Blue Book Trade-In Values, dealers offer their consumers the convenience of market-relevant pricing information and help build confidence in what can be an overwhelming process,” said Damon Bennett, senior director of Syndication for Kelley Blue Book. “With both parties, dealers, and shoppers coming to the table with the same information, it also helps reduce friction and create a mutually beneficial transaction.”