Lupient Auto Group breaks ground on new location for INFINITI Milwaukee store

The new Lupient Automotive Group INFINITI Milwaukee dealership soon slated for a groundbreaking in West Allis could rightfully be considered a labor of love for many of those most involved.

“As a family-owned business, we strongly believe that our commitment to customers should be represented through exceptional customer service, selection, prices, and luxury amenities,“ INFINITI GM Blain Boudreau said in a press release heralding the May 1 ceremony. “That's why it's so important for us to be able to build this dealership from the ground up to satisfy our discerning INFINITI customers in Wisconsin, who have fully embraced us with an open heart and open arms.”

The 2.9-acre, two-story location at 10595 W. Arthur is slated to be distinctly local in its construction. Designed by Wisconsin-based Gries Architectural Group and built by the Madison operation of Kraus-Anderson Construction, the nearly 32,000 square-foot luxury dealership also comes equipped with an 8,400-square-foot service area that features 13 service bays, a dual-lane serve reception and an attached car wash facility. The facility is topped by a 4,000-square-foot luxury showroom with more than 9,000 square-feet of office space and 253 parking spaces.

In business for more than half a century, Lupient Automotive has earned a reputation for its devotion to customer service, which includes a customer pledge of an expansive selection of vehicles in a pressure-free environment.

“The company’s famous slogans of 'Minnesota Driven and Wisconsin Driven' are the basis for all customer service, branding, promotions, and other key operations at its 12 locations depending on state,” according to the press release.

Lupient’s stable of facilities include 10 franchised dealerships, including for the likes of INFINITI, Buick, GMC, Chevrolet, Kia and Nissan, three collision centers and a bargain lot.