Dealers benefit from the Appraisal Lane with increased retail deals

Dealer groups should get more opportunities to increase retail deals by using Enterprise Trade View (ETV) from the Appraisal Lane while cutting costs and improving customer satisfaction.

With the Appraisal Lane’s ETV, stores have instant access to real-time trade-in information including photos and condition report. ETV is accessible through mobile devices benefiting dealers to immediately know the current traffic at any of their stores.

“Enterprise Trade View provides dealer groups with instant transparency across all stores to get the right trade-ins to the right rooftops at the right price,” said Jordan Walters, director of enterprise and OEM sales for the Appraisal Lane. “In a weak market, dealers can't afford the downside risk of putting the wrong number on a non-core unit. A dealer group's best bet — one that improves the process for consumers, too — is to get a trade-in to the store that has the highest utility for it, and the most robust knowledge about it. It's very easy to focus on what's shiny and new, but the most effective tools focus on helping dealers close more of the traffic they already have.”

According to Walters, with the utilization of ETV, dealer groups will also bring an improved ROI on their marketing spend, obtain more inventory from traffic that's already in their stores, drive more inventory to the right stores on day 1 against day 60, and close more customers in the showrooms and lessen the acquisition costs of a retailable unit.

“Simply put, the trade-in is the gateway to the deal,” said Walters. “It determines the equity a customer has in their car and ultimately, their monthly payment. It determines whether or not the customer can afford their next purchase. It sets the tone for the experience they have with a dealer group. ETV improves the consumer experience which helps dealers sell more cars and keep customers coming back.”

The Appraisal Lane has live appraisal experts assisting consumers in real time.

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