From almost the first day of opening its doors, the philosophy at Zeigler Auto Group has gone unchanged when it comes to interacting with the people of the Kalamazoo community it calls home.
“Our philosophy is anything we can do to help make the community better we want to do because the people have done so much for us,” President Aaron Zeigler told Mega Dealer News. “We feel it’s our responsibility.”
And it’s one management at the family-owned dealership has taken seriously since opening its first shop in nearby Lowell, Michigan in 1975.
Over that time, the group has contributed more than $5 million to the American Cancer Society. More recently the focus on and contributions to Kalamazoo have been just as plentifully impactful.
Zeigler Auto Group recently held its Drive for Life event May 2, which raised over $500,000 for local charities and the American Cancer Society.
He added one of the local charities the company regularly works with is MRC Industries, a nonprofit agency that helps people with disabilities train to get jobs.
Zeigler Auto Group officials also recently announced that the company will be launching a college scholarship program where they will donate $10,000 scholarships to 10 local students each based on such factors as financial need, grades, extra-curricular activities and how they work to give back to the community.
“It’s the first year for the program and it comes from an idea I had of trying to help give as many people as possible the opportunity of college as things have gotten more expensive,” Zeigler said.
In the end, Zeigler said his goal and that of the company is to try to inspire as many people in the neighborhood as possible in the hopes that it will make for a better way for all those in the community.
“We’ve been around since 1975 and we really feel ingrained in the community,” he said. “Altogether, we’re involved with more than 70 charities and we’re really proud of being able to help improve the lives of others.”