Celebrity Motor Cars named Melanie Borden vice president of marketing, making her the first female VP of the luxury dealership group based in New York and New Jersey.
“Traditionally an industry that has been mostly male dominated, I believe it's time to include more women in senior leadership positions,” said Tom Maoli, New Jersey entrepreneur and CEO of Celebrity Motor Cars. “Myself and my leadership team have scouted out the best and most talented individuals in the automotive industry to work in the organization and I have put in place women in leadership at all of my dealerships which is truly unique in the automotive industry and it works,” he added.
Previous to her new role, Melanie Borden was Celebrity’s marketing operations manager. “Ms. Borden has revolutionized our marketing department, by creating better social media coverage and better market penetration into our marketplace while saving the company millions of dollars. Sales and service at Celebrity are booming since Ms. Borden's taken over.”