Scott Kavanagh joins TBWAWorldwide as managing director of Nissan United U.S. Effective immediately, he will be reporting to Nissan United president and TBWA's president of global clients Jon Castle, and TBWAChiatDay NY CEO Rob Schwartz.
Kavanagh will primarily spearhead Nissan United in the U.S. The role includes marketing, advertising, and media adviser and counsel to Nissan management. As such, he is expected to drive Nissan's business outcomes, and the integration, governance, and innovation of Nissan United.
"The auto business is going through a period of massive change, and not only do we need new agency models to help brands like Nissan capitalize on this change, we need next-generation leaders like Scott Kavanagh to lead it," said Castle. "He is a truly modern marketer with years of experience under his belt, who listens and leads with energy and passion. We are excited to welcome him to Nissan United."
"Nissan has always been one of those brands, that has captured my imagination with their innovative and exciting products. Marry that with the chance to work at a disruptive company like TBWA, with its amazing legacy and passion for creativity and a commitment to making truly creative personalized consumer experiences at scale, and I simply couldn't pass that up," said Kavanagh.
Prior to joining TBWA, Kavanagh held various leadership roles in WPP's dedicated Ford agency GTB in which he recently held the global chief of staff and global chief talent officer post for two years. Among other positions he held in his nearly two decades with WPP were: president of the GTB Canada business, EVP, global managing director for WPP's Hudson Rouge, and SVP/communications director, TeamDetroit. Kavanagh first step his foot in WPP in 2000 as VP, northeast managing director for JWT in Boston, where he held the position for six years.