According to Kelley Blue Book, the prices of new vehicles is up by 2.8 percent from February 2018 by $993, but have decreased by 0.5 percent ($205) compared to last month.
Additionally, Kelley Blue Book analysts reported that last month’s estimated average transaction price was $36,590 for light vehicles in the U.S.
"New-vehicle transaction prices climbed nearly 3 percent in February, led by the strength in full-size pickup trucks," said Tim Fleming, analyst for Kelley Blue Book.
"New pickups from General Motors and RAM are setting the pace for the segment, and every full-size pickup truck had year-over-year growth greater than 4 percent. Looking at midsize trucks, the segment was only up 1 percent for the month, but it is set for a similar revival with the new Ford Ranger hitting the market right now and the Jeep Gladiator coming soon."
| Manufacturer | February 2019 Transaction Price (Avg.)* | January 2019 Transaction Price (Avg.)* | February 2018 Transaction Price (Avg.)* | Percent Change January 2019 to February 2019* | Percent Change February 2018 to February 2019* |
| American Honda (Acura, Honda) | $28,991 | $28,808 | $28,585 | 0.6% | 1.4% |
| Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) | $38,584 | $39,354 | $36,816 | -2.0% | 4.8% |
| Ford Motor Company (Ford, Lincoln) | $41,270 | $41,633 | $39,120 | -0.9% | 5.5% |
| General Motors (Buick, Cadillac, Chevrolet, GMC) | $39,808 | $39,584 | $39,767 | 0.6% | 0.1% |
| Hyundai-Kia | $25,401 | $25,421 | $25,296 | -0.1% | 0.4% |
| Nissan North America (Nissan, INFINITI) | $29,956 | $29,958 | $29,500 | 0.0% | 1.5% |
| Subaru | $29,500 | $29,835 | $28,032 | -1.1% | 5.2% |
| Toyota Motor Company (Lexus, Toyota) | $32,777 | $32,678 | $32,124 | 0.3% | 2.0% |
| Volkswagen Group (Audi, Volkswagen, Porsche) | $43,605 | $46,192 | $41,844 | -5.6% | 4.2% |
| Industry | $36,590 | $36,765 | $35,597 | -0.5% | 2.8% |
| *Kelley Blue Book average transaction prices do not include applied consumer incentives | |||||
Ford Motor Company had a remarkable year-on-year transaction price rise as its average prices grew over 5 percent, with both Lincoln and Ford up by 5 percent.
General Motors’ data show that it was flat year-over-year, with only the GMC brand showing a sales growth.
| Segment | February 2019 Transaction Price (Avg.)* | January 2019 Transaction Price (Avg.)* | February 2018 Transaction Price (Avg.)* | Percent Change January 2019 to February 2019* | Percent Change February 2018 to February 2019* |
| Compact Car | $20,421 | $20,462 | $20,329 | -0.2% | 0.5% |
| Compact SUV/Crossover | $29,259 | $29,096 | $28,480 | 0.6% | 2.7% |
| Electric Vehicle | $60,459 | $60,443 | $58,458 | 0.0% | 3.4% |
| Entry-level Luxury Car | $42,598 | $42,535 | $41,524 | 0.1% | 2.6% |
| Full-size Car | $35,205 | $35,224 | $34,512 | -0.1% | 2.0% |
| Full-size Pickup Truck | $49,958 | $49,984 | $46,930 | -0.1% | 6.5% |
| Full-size SUV/Crossover | $62,961 | $63,500 | $62,143 | -0.8% | 1.3% |
| High Performance Car | $108,236 | $121,513 | $99,539 | -10.9% | 8.7% |
| High-end Luxury Car | $98,502 | $98,280 | $98,677 | 0.2% | -0.2% |
| Hybrid/Alternative Energy Car | $27,093 | $27,254 | $27,248 | -0.6% | -0.6% |
| Luxury Car | $58,740 | $58,960 | $58,758 | -0.4% | 0.0% |
| Luxury Compact SUV/Crossover | $44,942 | $45,109 | $44,662 | -0.4% | 0.6% |
| Luxury Full-size SUV/Crossover | $88,433 | $88,033 | $87,382 | 0.5% | 1.2% |
| Luxury Mid-size SUV/Crossover | $58,469 | $58,531 | $56,831 | -0.1% | 2.9% |
| Mid-size Car | $25,944 | $25,919 | $25,836 | 0.1% | 0.4% |
| Mid-size Pickup Truck | $33,427 | $33,623 | $32,978 | -0.6% | 1.4% |
| Mid-size SUV/Crossover | $38,670 | $38,717 | $38,418 | -0.1% | 0.7% |
| Minivan | $35,635 | $35,612 | $33,965 | 0.1% | 4.9% |
| Sports Car | $35,344 | $35,387 | $34,862 | -0.1% | 1.4% |
| Subcompact Car | $16,474 | $16,322 | $16,228 | 0.9% | 1.5% |
| Subcompact SUV/Crossover | $23,982 | $23,824 | $24,349 | 0.7% | -1.5% |
| Van | $34,122 | $34,017 | $34,156 | 0.3% | -0.1% |
| Grand Total | $36,590 | $36,765 | $35,597 | -0.5% | 2.8% |
| *Kelley Blue Book average transaction prices do not include applied consumer incentives | |||||
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