MPOP offers dealerships a better and easier way to merchandise their products through digital marketing and get conversions. Other than automating the optimization process for search engines such as Google and Bing, it also streamlines and saves time updating different marketing channels as these will be updated real-time.
This year, the MPOP was recognized for its product improvement including additional options for dealers to drive traffic to their own websites, UTM tags, and reporting upgrades.
"Last year after reviewing Dealer Teamwork's MPOP, we provided feedback to the development team to improve their platform and to position it for greater success," Brian Pasch, creator of the awards program, said.
Only six products of the 58 reviewed this year received the coveted status of Innovation Leader, which was awarded Jan. 24.
"We embraced feedback and worked hard to make the changes, pushing the MPOP to the next level," Dealer Teamwork co-founder and CEO Sean Stapleton said. "Our patented technology continues to grow and revolutionize the way car dealers use digital marketing."