Genesis Motor America has named Erwin Raphael its new chief operating officer.
The general manager turned COO will continue to guide strategic directions and management of Genesis. He is also tasked on sales and marketing in the U.S.
He will directly report to Manfred Fitzgerald,
"Erwin has done an exceptional job leading the GMA team, engaging our U.S. retailers and inspiring our partners," Executive Vice President Manfred Fitzgerald said. "When building a brand, you need an executive team that is just as strong on sales as they are on brand, product, and marketing. Erwin has proven to be just that entrepreneurial-minded person for us in the U.S. market and therefore I'm proud to announce his promotion."
Under Raphael's management, Genesis acquired several awards in 2019 including MotorTrend Car of the Year and North American Car of the Year.