Toyota recognizes those who change lives with its 'Toyota Untold' podcast

Allyn Pierce drove his Toyota Tundra through a California wildfire to save many lives.
Allyn Pierce drove his Toyota Tundra through a California wildfire to save many lives. | Contributed photo

Toyota Untold, the car company’s new podcast, has been launched to present the company’s past, present and future through the people who created it, shaped it, and are committed to driving change.   

Covering several topics such as motorsports, mobility, and robotics, the podcast also features Allyn Pierce, the nurse who drove his truck through the California fire flames to save many lives. He shares his story about that unforgettable day when he chose to go back to the scorching fire with his Toyota Tundra and get as many people as he could out of the fire.  

Toyota Untold’s Season One will have 10 full-length episodes. The three pilot episodes have been released and the remaining seven episodes will be released this year.

“We have a rich history and exciting future that we haven’t been able to tell through other communication channels,” Eric Booth, senior manager of external communications for Toyota Motor North America, said. “This podcast will allow our customers and the media to gather important information about our company, as well as hear about exciting products and initiatives we’re working to bring to market in the future.”

Tune in to Toyota Untold on Apple Podcasts, Google Play or Spotify.

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Toyota Motor North America 611 Texas 121 Coppell, Texas 75019