Octane Marketing partners with Quotible to reinvent dealer operations

Octane Marketing will focus on sales and marketing while the team at Quotible will continue with product development and support.
Octane Marketing will focus on sales and marketing while the team at Quotible will continue with product development and support. | File image

Octane Marketing, a digital marketing firm serving auto dealers across the United States and Canada, has partnered with Quotible to provide auto dealers with a tool to help them schedule more appointments and generate sales. 

Octane Marketing will focus on sales and marketing while the team at Quotible will continue with product development and support.

"Dealers haven't seen anything like Quotible before," Octane Marketing CEO Adam Stone said. "And now we have the opportunity at Octane, to not only help drive more sales opportunities to dealers but to also help them close more as well. Once we saw the technology, we knew we wanted to make a deal to cement a lasting partnership."

Quotible was created by Wesley Gregg and Nick Kaptain with the vision to help dealers reach more customers by delivering quotes not only through their CRMs, but also via SMS. 

"Dealers are seeing their first lead responses of their CRMs get lost in the ether 40 to 50 percent of the time due to spam filters and other delivery problems," Kaptain said. "With Quotible, our dealers are seeing shoppers receive and engage with our quotes over 90 percent of the time."

"Quotible's notification system alerts dealers to when shoppers are engaged and also gives them valuable info to make the appointment and strategically desk the best deal," Gregg said, "With Quotible, our dealers know who is engaged, when they are engaged and how they are engaged. It's a tremendous advantage over other dealers."

To complement the collaboration and projected sales growth, Octane's Vice President of Sales Heather MacKinnon has been promoted to vice president of Quotible. She will oversee all sales and marketing strategies for the product. 

"The response from dealers so far has been tremendous," MacKinnon said. "Not only does Quotible provide an improved and significantly more engaging consumer experience, but it's also improving the job satisfaction of the sales and BDC teams using the tool."

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Octane Marketing 1 Union St Portland, ME 04101