Fremont Motor president says 'reinvestment in our communities' is key element in business model

Fremont Motor Co. considers community a key element in its business model that has kept it afloat for the last 80 years.

The auto group owns 12 dealerships, 11 of which are in Wyoming and one of which is in western Nebraska.

"We're kind of unique," Fremont President Chuck Guschewsky said in an interview with Mega Dealer News. "They’re all relatively small markets. The largest population of a town is probably 70,000."

Guschewsky said Fremont doesn't support one specific community but instead supports different ones across the state and the state as a whole.

"We support as much as we can, and we do a lot of youth activities," Guschewsky said. "We actively support the 4-H community and we support that pretty heavily."

Guschewsky said Fremont also does a lot with youth athletics and supports pretty much all sports-related activities that it can.

"We also support a rodeo organization and we give them a new Ford truck every year for the winner of the state rodeo," Guschewsky said. "We do lots of other things, too, not just youth. We also match with community grant donations."

Guschewsky said Fremont sponsors several annual brew fest events throughout Wyoming.

"We want to support the community as a whole and bring people into the community on an annual basis," Guschewsky said. "We try to assist in as many things as we can and we don’t focus on one specific area."

Guschewsky said Fremont looks toward wherever it sees a viable need for something that is worthy of support.

"It’s important to us because the dealership, the original store, is 80 years old, and our survival depends on us selling to generations of people because we don’t have large populations," Guschewsky said. "Our reinvestment in our communities is a key element to what we do because of that."

Fremont started in April 1938 when Clyde Guschewsky purchased McRae Motor Co. with Blair Stouffer. The dealership was then renamed Fremont Motor Co. and several other dealerships were purchased throughout the years by Fremont.

Clyde Guschewsky passed the company to his son, who then passed it down to Chuck Guschewsky, according to Fremont's website.

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Organizations in this story

Fremont Motor Company 1731 West Main Street Lander, WY 82520