Ed Morse Auto Group wants your experience of owning one of their vehicles to be as worry free as it can be.
With that in mind, the Florida-based dealership has all sorts of financing and insurance options for you to take advantage of.
Examples of that are the company’s GAP Protection plan that covers your insurance deductible up to $1,000 and waives losses of up to $50,000. They also offer its calculate payments option, which gives you a bottom-line estimate of what the monthly payments for the vehicle of your choice will be even before you make a visit to the dealership.
It’s all part of the third-generation, family-owned business' commitment of the last 70-plus years to providing you with the best service and deal possible.
“The Ed Morse Automotive Group legacy has been built on the foundation principles of honesty, integrity and commitment,” the company says on its website. “Over the past 70 years, Ed Morse Automotive Group has grown into a dealership group that offers a wide selection of nine different brands over multiple locations. Even as we have grown, the values at the core of everything we do have remained the same. We pride ourselves on offering a neighborly and personalized standard of customer service.”
There to see it all and guide much of it over the last 24 years has been Vice President Randy Hoffman.
“We plan to leave a legacy and make a lot of people happy while doing it,” Hoffman told Mega Dealer News. “We’re always in growth mode.”
Hoffman has long been among those setting the tone. Over the years, his responsibilities have included choosing which F&I products the group will offer, directing training initiatives, and tracking levels of performance. As his responsibilities have grown, so too have the dealership’s standing and reputation in the marketplace.
The dealership’s achievements and distinctions include being named “Dealer of The Year” by Automotive News and one of “South Florida’s Top Workplaces” by the Sun-Sentinel & Workplace Dynamics. Over that same period, the dealership has grown to the point of netting $1 billion in sales at its 17 franchises in nine locations employing more than 900 workers.
“When I first started, we had just started Morse University and did everything in-house,” Hoffman added. “Since then, we’ve outsourced some things to experts and developed more-user friendly training practices.”