Matthews Auto Group prides itself on being whatever its customers need it to be when you're buying a car and beyond the sale.
“We’re trying to push outside the day to day,” president Rob Matthews told Mega Dealer News of the dealership’s finance and insurance options. “We offer VIP Award programs and service contracts that push the bounds of things.”
On its website, the company also proudly makes mention of its Planet Credit option, which seeks to offer potential patrons a second chance.
“We know that numerous circumstances beyond your control can cause problems with your credit score, making it very difficult to obtain financing for your vehicle,” the company posts on its website. “That’s why we offer Guaranteed Credit Approval -- we’ll get you a vehicle to meet your needs and financing to fit your budget. Your payments will also be reported to the credit bureaus, allowing you to heal your credit.”
The approach is part of a plan that's proving to be a wunderkind for the dealership, which has seen annual sales rise from $60 million to $200 million over the last 10 years and is still looking for others ways to grow and build.
“We have about 300 employees and six dealerships in three different markets,” Matthews told Mega Dealer News. “We’re always anticipating growth, but it has to be measured and it has to be right."
The dealership’s “One Price” approach has been a big part of that growth.
“At Matthews Auto, we give you our best price on every vehicle, every day,” the company adds on its website. “You get our bottom-line Matthews One Price, without having to haggle or play any of the games that traditional dealers play. Matthews Auto has increased our sales by close to 40 percent since the introduction of Our Price, and we believe this pricing approach has been key to our growth.”
Matthews Auto also lays claim to priding itself on striving to meet the high expectations of each and every one of its customers.
“We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time,” the company adds on its website. “Our experienced sales staff is eager to share its knowledge and enthusiasm with you.”
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