L2TMedia assists car dealerships with all facets of their digital footprint.
“We’re a digital marketing company, really a technology company, that helps dealers with their digital span and increase their (returns on investment),” Steve Botello, senior strategic account manager at L2TMedia, told Mega Dealer News. “We have a holistic view of helping dealers market their business.”
The company offers solutions for display and video advertising; paid search; social search engine optimization; social impact; and reputation management. It recently introduced VDPConnect and AutoQuity.
“It’s a feature of our dynamic ad platform,” Botello said. “We found it’s increasing VDP (Visual Descent Point) views by 20 percent, reducing overall possible leave by 15 percent.”
Botello said the company has achieved something no one has.
“We have been able to marry incentives with dynamic retargeting,” he said. “We are able to put the best incentive, whether it’s a purchase incentive, a lease incentive or a finance incentive, right on top of that dynamic ad, which improves click-through rates, reduces cost and improves VDP ratio.”
L2TMedia has been in business for a decade and has worked with over 1,000 dealerships in the U.S., including Mahalak Auto Groups.
“Our organic search results at all six of our stores have been at an all-time high here with all the work we’ve done with L2TMedia strategizing together,” Ralph Mahalak Jr. of Mahalak Auto Groups said in a video on L2TMedia’s YouTube page. “We’ve also been able to reduce our cost per lead.”
Toyota of Newnan in Georgia has also experienced success working with L2TMedia.
“I’ve been in this business for almost 40 years and marketing to the car buyer has really changed a lot in that time,” Walt Gutierrez, owner of Toyota of Newnan, said in a video. “We know that over 75 percent of people do all their car searching online. We needed a partner that both knew our business very well and somebody we could trust. L2T has been that for us for seven-plus years.”