Frank DiGiorgio, executive vice president and co-founder of Tru Images, believes his company will revitalize and revolutionize the way car dealerships will sell cars.
"What we have is a pretty simple concept," DiGiorgio told Mega Dealer News. "It's automotive cloning for photography."
The technology itself, however, is not as simple as it sounds.
"We take a DMS data feed from a client, and from within that feed, we'll be able to determine where the duplicate vehicles are," DiGiorgio said. "Let's say, for instance, it's a Nissan dealership. We'll tell an in-house photographer or a third-party photographer exactly how many of a certain car you have on your lot. If it's a Nissan Sentra black-on-black, you have 15 of them on the lot. We give the photographer the stock numbers and tell them to photograph just one vehicle, then push the image onto the other 14."
Effectively, what Tru Images does is expedite market updates and reduce photography costs. From there, Tru Images monitors a dealership's daily inventory. Once another vehicle comes in over the course of the model year, the photographs of the vehicle are reused for the new stock numbers.
"You have a fighting chance to sell a new car without a photograph," DiGiorgio said. "Not as much with a used car."
Tru Images is used in over 250 dealerships across 32 states. Some major dealerships they've partnered with include McClusky Auto Group, Leah Auto Group, Priori Auto Group, and they are used across all OEMs.
"It's a technology that leaves a lot of people scratching their heads wondering 'Why hasn't someone come up with this before?" DiGiorgio said. "And they have, but there are certain tricks that we do to make the online shopping experience pretty unique. It's great not to have any competition."