Beaverton Toyota builds brand through commitment to team member training

The dealership sells roughly 6,000 new and used vehicles per year and over the last five decades it has serviced more than 1 million Toyotas.
The dealership sells roughly 6,000 new and used vehicles per year and over the last five decades it has serviced more than 1 million Toyotas. | Contributed photo

The people who have made Beaverton Toyota such a huge success over the last nearly five decades have all come to truly have an affinity for the job they’re tasked with.

“We have a one-month orientation program where you spend time shadowing other workers and get an appreciation for the entire business,” owner Russ Humberston told Mega Dealer News. “That helps us keep a higher retention. They understand the business. We spend a lot of time talking about the intrinsic award. We pay pretty well, but it’s more about, 'Pay is good, but my job is better.'”

Humberston said as time has gone by, management has made tweaks to that philosophy as they see fit, like in the current era of dealing with mostly millennial-aged workers.

“Young people -- millennials -- don’t like confrontation,” he said. “In a typical car dealership, it’s a hard job, but our No. 1 mission is never stop building the culture. Our GM is more of a culture-builder than anything else.”

It all helps to keep the 245 team members at the Oregon-based dealership on the same page and working toward the same goal, making certain that they pride themselves on a brand promise of being “committed to a long-term partnership with our guests and community.”

Presently, the dealership sells roughly 6,000 new and used vehicles per year and over the last five decades it has serviced more than 1 million Toyotas, all while proudly playing an active role in the upkeep and advancement of the community.

“As a family-owned business, we are proud to play an active role in our community,” the company said on its website. “From community event sponsorships to worthy causes to taking stewardship of our immediate environment, we see a necessity as an organization to play a positive role in the community beyond the core functions of our business.”

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Organizations in this story

Beaverton Toyota 4300 SW Murray Blvd Beaverton, OR 97005-2566