Russ Humberston is starting to believe social media may be the vehicle to keep Beaverton Toyota positioned as one of Oregon’s top and most-respected dealerships.
“We’re active in social media,” he told Mega Dealer News. “We really are focused most on reputation management. We advertise on Facebook; we post to social media. We’re pretty average in that. It’s not something we’d be in your Top 10 of dealers with, but maybe we should be.”
On its website, the company boasts its approach revolves around being CLEAR, an acronym for the complete transparency, lowest prices posted, express one-hour purchase, after sales care, and respect it prides itself on.
In the end, it all spells out a customer-first approach that’s virtually unmatched across the state and even in other parts. Humberston said much of that is reflected in customer reviews proudly featured on the site. Management encourages clients and perspective ones alike to read all the reviews they can prior to making a visit to the dealership or doing business with its sales team.
“You might think that CLEAR is just a word or a marketing ploy,” the company says on its website. “So please, don’t take our word for it, and read what our customers are saying about their experience here. CLEAR is not a marketing term; it is a philosophy of complete transparency and respect for our guests and our associates.”
“We’ve got over 10,000 reviews now,” Humberston said.
Beaverton Toyota has a staff of 245 workers and sells roughly 6,000 new and used vehicles per year, priding themselves on a brand promise of being “committed to a long-term partnership with our guests and community.” Additionally, over the last five decades, the family-owned dealership has serviced over one million Toyotas.
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