Trevor Gile Motorcars Honda branches out its social media operations

Patrons can make use of the site to apply for financing, schedule service, or make appointments for test drives of Honda vehicles.
Patrons can make use of the site to apply for financing, schedule service, or make appointments for test drives of Honda vehicles. | File photo

The Motorcars Honda website is designed to be a one-stop instrument capable of putting you a step closer to occupying the vehicle of your dreams.

Patrons can make use of the site to apply for financing, schedule service, make appointments for test drives of Honda vehicles, or research the Cleveland Heights dealership and its expert team of professional handlers.

“The cost of social media is so much cheaper and easier and if you have the right message you can speak to anyone on there,” Trever Gile, general manager of the family-owned business, told Mega Dealer News. “You can target the people you want as opposed to just hitting at someone.”

Gile and company have become so adept at the job they are now entrusted with carrying out similar duties for others.

“We have eight employees who do marketing for 50 dealerships across the country,” he said of the spin-off venture the company now operates. “We also do social media and web meetings for them. The company is called Edge of the Box and we can do things like take someone that has a green initiative that’s looking to get their car serviced.”

Gile hints that the company hasn’t had much difficulty in recruiting marketing staffers and he seems convinced that won’t change as long as management continues to understand the impact technology has come to have on everything and the current generation.

“If you think about other employees, everyone wants a fast career path now, that’s the technology around us,” he said. “We are more like Millennials than they are different from us.”

Gile started working at the dealership alongside his father in 2001. Since then, the company has also branched out to own a software company, an Allstate agency, and multiple car washes. But all of it has its roots in Motorcars Honda -- the quaint but growing dealership still run by his father -- that now counts somewhere in the neighborhood of 275 employees on its payroll.

The dealership primarily targets the Cleveland, Akron and Euclid areas and on its website the dealership boldly makes its pitch to every customer.

“We'll customize a shopping plan that takes into account all your auto requirements and will introduce you to a number of competitively priced options,” an advertisement reads.

At Motorcars, everything the company strives to do comes back to its workers being able to feel prideful about what they are a part of.

Now with a staff of nearly 300, the company still has some staffers who started out with the dealership more than 25 years ago. A recent $7.5 million investment for solar panel upgrades to the dealership’s pre-owned lot helped it in being tabbed the eighth-greenest dealership in the U.S.

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Motorcars Honda 2953 Mayfield Rd Cleveland Heights, OH 44118