Flowfound CEO Nick Cybela is helping customers fall in love with their new car, before they even step foot into the dealership.
Through virtual test driving, any dealership connected to Flowfound can schedule virtual test drives that customers can access on any web device including cellphones and tablets, according to the company’s website.
“So while we’re the only ones that allow you to experience the self-driving that makes you want that vehicle, we’re also the only ones that can collect the user behavior and help people interact because in a standard video, you look at what I’ve framed, but in a 360 video, you can look anywhere,” Cybela told MegaDealer.
Flowfound also provides augmented reality for dealers to enhance traditional marketing, the website noted.
“They [dealerships], have found in some cases that augmented reality prevents price shopping because it helps keep customers engaged,” Cybela said.
The virtual reality company has a little under 100 dealerships that have signed up for Flowfound already, including a dealership that is known for having the top Acura sales in the world, the top 25 in Lexus, and the top 50 in Honda and Chevrolet.
“I feel that the best clients are those who understand where the market is going,” Cybela said.
Flowfound not only provides a unique customer experience, but is also continuously collecting data on each customer and studying user behavior in order to figure out the way people interact with their dealerships and more.
“I think the real value behind all of this, beyond just increasing the margin and volume for the client, is that we’re providing a better customer experience,” Cybela said. “We know what features people actually care about. We can deliver that to the dealership but we’re also tracking the mobility of it.”
Cybela says unlike other start-ups with great creative ideas, Flowfound can actually deliver more than just a promise. With its collected data, they can also help dealerships reach more customers through social media.