Jonathan Ward, known for upgrading classic SUVs into works that cost hundreds of thousands of dollars, has turned his attention to watches, not just any watches but 50 Icon Duesey watches inspired by the Duesenberg SJ car from the 1930s, according to an article in Bloomberg.
"I wanted to make something that carried over exactly what I do with the cars,” Ward said in the article. “It took so many years to get it right, because (it) was essential that all of it was from me, with the same attention to detail and no compromises.”
It took Ward three years to come up with a watch design. Each watch has a brushed titanium case, alligator strap and polished onyx dial. The case is shaped like a head on a SJ Duesenberg engine and is made from the same type of titanium used on supersonic jets. He builds the watches in his shop, but mechanical parts are all Swiss.
He has already sold 20 of the watches, which will be available early next year. The starting price is more than $11,000, the article said.