Chrysler has partnered with the Public Broadcasting Service (PBS) to sponsor the well-loved children's show "Sesame Street," according to a press release on the Lithia Auto Stores website.
One of the reasons Chrysler chose "Sesame Street" is to reinforce the automaker's family-friendly focus. Chrysler has released a number of videos featuring "Sesame Street" characters such as Ernie, Bert and Grover in the vehicles in an effort to inform drivers about the benefits of the 2017 Chrysler Pacifica.
Lithia has posted one of the videos on its website.
The new approach draws attention from both parents and children and covers topics such as safety and entertainment technology. Chrysler aims to make its vehicles enjoyable to all household members, according to the press release.
Lithia Chrysler Dodge Jeep Ram FIAT of Spokane invites drivers and their families to check out the 2017 Chrysler Pacifica at the dealership to experience it in person. Sales representatives are able to answer questions about the Pacifica and other vehicles in stock.