Analytics firm automotiveMastermind honored as a top innovator

Predictive analytics firm automotiveMastermind said in a release it has been named one of the top 100 North America award winners by Red Herring.


The firm uses big data behavioral analytics to help automotive firms and dealerships find customers. Its services help predict which customers are ready to make a purchase as well as what messages are most likely to encourage customer to buy.


"It's an honor to be recognized among some of the most exciting and innovative companies in North America," Marco Schnabl, CEO and co-founder of automotiveMastermind, said in the release. "This award truly showcases the dedication of our team. Since the beginning of this year, we've added four automotive brands to our platform and have grown more than 200 percent. We look forward to continuing to deliver industry-leading predictive analytics to our dealer partners."


Red Herring Top 100 America chooses award recipients from 1,200 innovative private tech companies in the United States and Canada. Each company is reviewed based on innovation, strategy, market penetration and several other factors.


Top 100 winners in recent years have included big names such as Spotify, Google and Alibaba.


"2017's crop of Top 100 winners has been among our most intriguing yet," Alex Vieux, chairman of Red Herring, said in the release. "North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies has been a thrilling experience."