The dealership facility in Wayzata, Minnesota, is what makes BWM of Minnetonka stand out among its competitors.
The facility is unique because it can house 150 vehicles on its three floors, making it the largest showroom in North America, Tim Kraemer, senior vice president for Carousel Motor Group, told Mega Dealer News. BMW of Minnetonka is a member of the locally owned Carousel Motor Group, which has been serving the Twin Cities and St. Cloud metro areas since 2009.
As a locally owned and operated facility, the dealership has an increased desire to remain active in the community and to enhance the customer experience. The dealership is backed by a strong and committed sales staff that has many years of experience.
“From a processes and sales standpoint, we empower our client advisers and pride ourselves on the customer experience we provide,” he said. “Our team adapts to each client’s wants, needs and preference of transaction execution.”
To keep customers coming back, Kraemer said the staff ensures each touchpoint is flawless.
“Our team is fully transparent at every purchase stage,” Kraemer said.
This also allows the dealership to keep a leg up on competitors and to overcome the biggest challenges in the region, which are the compression of margin and the need to streamline the sales and service experience.
“We are working to make the sales and service process more efficient,” he said.
Carousel Motor Group aims to be the dealership of choice across their customers’ entire lifespans by building lasting relationships with neighbors, colleagues and the community.
Another way to remain successful is to stay on top of current trends. For instance, Kraemer said, customers are looking for small, luxury SUVs. However, sedans are no longer popular. The X1, X3, and 3 Series are the top-selling vehicles at the dealership, Kraemer said. “The 3 Series will always be our staple in the BMW model line-up,” he said.
Kraemer said that the dealership’s “near-new” loaner vehicles have received “great interest from customers and are becoming a large part of our business.”
Most importantly, customers will get a great experience no matter what you buy or you work with at the dealership.
“You could truly work with anyone on the new, used, or internet sales teams at BMW of Minnetonka and have a world-class experience,” Kraemer said. “There is no need to highlight individuals when each team member helps steer the ship.”