Volkswagen of America Inc has launched a new a campaign called “America" to show off its new Atlas.
Atlas is the company's first family-sized SUV built in the United States. The ad campaign has eight spots or segments featuring a three-generation family traveling across the country, according to a Volkswagen press release.
“Our first seven-passenger SUV was built with American families in mind,” Vinay Shahani, senior vice president of marketing for Volkswagen of America, said in the release. “The ’America’ campaign tells the story of Atlas through the lens of an American family traveling across this beautiful country.”
Versions of Simon and Garfunkel's song "America" connect each ad segment. The campaign was created by ad agency Deutsch and will run in formats for major TV networks, digital campaigns and movies. The campaign's tagline is “Life’s as big as you make it.”
The Atlas is assembled in Chattanooga, Tennessee, as is the Passat.