MOD Media and New Jersey automotive dealer Benzel-Busch Motor Car have teamed up to launch a luxury lifestyle publication, which will be available in print and digital form.
The publication, called Highways, is an extension of Benzel-Busch's ideals and pursuit of life's finer things. Highways is geared toward top-tier customers in the northern New Jersey area and will offer insider views on the craftsmanship and technology that goes into luxury vehicles, a recent press release said. It will also cover top international travel and dining destinations, fashion, luxury products and philanthropic ventures.
"This is an exciting time to launch Highways, our new lifestyle magazine," Benzel-Busch Motor Car President Joseph Agresta Jr. said in the release. "Our goal is to reach a broad range of automotive enthusiasts with a passion for luxury living, and to introduce our brand to a new segment of readers."
Highways will be published twice a year, with an initial circulation of 25,000. The target audience has a minimum annual income of $500,000. The first issue will be available later in April.